Justis Saayman

Justis Saayman

Marketing & Growth Leader

I help B2B companies turn strategy into measurable revenue.

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Featured Work

D•engage

🇹🇷

Global Head of Marketing

Jan 2024 – May 2025

MarTech
Lead Growth
+500%
In 12 months

Transformed marketing from cost centre to profit driver, delivering 500% lead growth while building AI-powered systems for scale.

GTM StrategyRevenue OperationsAI EnablementInvestor ReadinessABM

Turnkey Lender

🇸🇬

Head of Global Marketing

Sep 2021 – Jan 2024

FinTech
Marketing Deals
+50%
Sourced opportunities

Launched US market entry and built scalable demand generation that grew pipeline by 70% while reducing spend by 30%.

GTM StrategyUS Market EntryRevenue OperationsInvestor ReadinessSeries B

IBM

🇺🇸

Senior Strategic Marketing Consultant

May 2015 – May 2017

MarTech
Conversion Uplift
+30%
BP digital programmes

Led digital engagement programmes for BP and Mercedes-AMG F1, securing IBM's two largest Marketing Cloud contracts.

Enterprise ConsultingBehavioural MarketingDigital StrategyAnalytics

Career History

  • ByteHire🇬🇧
    Global Head of Marketing
    ByteHire
    Contract HR Tech

    Built brand, GTM strategy, and HubSpot CRM from the ground up.

  • D•engage
    D•engage🇹🇷
    Global Head of Marketing
    MarTech

    Delivered 500% lead growth and 16+ G2 awards across EMEA, LATAM, and US.

  • Turnkey Lender🇸🇬
    Head of Global Marketing
    Turnkey Lender
    FinTech

    50% increase in marketing-sourced deals and 70% pipeline growth across US and Europe.

  • Geomiq
    Geomiq🇬🇧
    Global Head of Marketing
    Contract Manufacturing

    Led rebrand, PR strategy, and HubSpot implementation supporting Series A raise.

  • Telbee🇬🇧
    Head of Marketing
    Telbee
    SaaS

    #1 Product Hunt launch, 10x organic traffic growth, Golden Kitty Awards finalist.

  • Mapp Digital
    Mapp Digital🇩🇪 (ex-Teradata)
    Global Head of Product Marketing
    MarTech

    Directed global product marketing including positioning, messaging and brand alignment.

  • Fresh Relevance🇬🇧 (now Dotdigital)
    Head of Strategic Services
    Fresh Relevance
    eCommerce

    Established Strategic Services division; delivered for Toys R Us, Mothercare, Harvey Nichols.

  • IBM
    IBM🇺🇸
    Senior Strategic Marketing Consultant
    MarTech

    Led BP BPMe and Mercedes-AMG F1 digital initiatives; secured $4M in contracts.

  • Surfdome🇬🇧
    Head of Marketing
    Surfdome
    eCommerce

    2000% Instagram growth, 300% list growth; investor comms for ASX IPO.

  • Just Eat
    Just Eat🇬🇧
    Customer Marketing & Marketing Ops Manager
    Food Tech

    Digital marketing during £1.7B IPO on LSE.

  • Moo.com🇬🇧
    Global Customer Marketing Manager
    Moo.com
    eCommerce

    Increased open rates 20%, click rates 5%; email now drives significant yearly revenue.

  • Emarsys
    Emarsys🇦🇹 (now SAP Emarsys)
    Digital Marketing Consultant
    MarTech

    Email marketing consulting for enterprise clients including Volvo and Garmin.

Earlier Career

Entelect Solutions — Senior Graphic and Web Designer (2010-2011)Web design, SEO, and client account management
Kelly Group — Design Lead (2007-2010)Web/graphics design and video production in Johannesburg

Personal Projects

Nautiq

Nautiq

Creator

Consumer App

Scuba diving application for logging dives, tracking equipment, and managing certifications.

Nuxt 3Vue.jsSupabaseTailwind CSS
BuiltByFew

BuiltByFew

Co-Founder

HR Tech

UK-first job platform built by startup people for startup people. Free listings, verified roles, no recruiter noise.

Nuxt 3SupabaseVercelHubSpot
Bambanani Marketing

Bambanani Marketing

Director

Consultancy

Consultancy vehicle for senior-level marketing and sales operations engagements.

HubSpotSalesforceMarketing AutomationRevOps

Skills & Capabilities

Advanced Core Expertise

CategorySkill
StrategyGTM Strategy
StrategyRevenue Operations
StrategyDemand Generation
StrategyABM
MarketingLifecycle & CRM
MarketingProduct Marketing
MarketingContent Strategy
MarketingSEO & Organic Growth
ToolsHubSpot
ToolsSalesforce
ToolsGoogle Analytics
AI & AutomationChatGPT / Claude
AI & Automationn8n / Make.com
LeadershipTeam Management
LeadershipInvestor Relations

Learning Building New Skills

CategorySkillProgress
DevelopmentJavaScript
DevelopmentVue.js / Nuxt
DevelopmentTailwind CSS
DevelopmentSupabase
LanguageGerman